I’ve asked many live stream marketers the same question, “What is the #1 factor they expect from their target audience?” Many said ‘Engagement’ as the potential answer. Of course, I made that obvious from the following statistics. “Around 49% of marketers believe engagement is the prime factor and 78% of businesses believe that engagement leads … Read more
Struggling to keep viewers hooked in a sea of content? Traditional video is great, but what if you could transform passive viewers into active participants? Interactive live streams are the answer. Ready to break free from click-away boredom? Explore the power of interactive live streaming to leverage your business. Let’s assume a live Q&A where … Read more
High-quality video content is crucial for any business. According to the G2 article, “ 55+ Powerful Streaming Statistics to Know in 2025” states, $43.97 billion is the expected video streaming revenue in 2025. So it’s high time that we learn the nuances of delivering high-quality video streaming. Just like engaging with news, sports, and remote … Read more
Who doesn’t want to look their best in a video? With photos, it’s entirely a different story, but with videos when you are recorded in motion, it’s more likely you would want to look very natural and authentic. In such cases, it is mandatory to have proper lighting to capture the alluring beauty with impeccable … Read more
Do you know frame rates are the main reason behind why you feel the dramatic visuals in cinema? Frame rates decide the viewing experience and visual quality of the displayed video footage. From the inception of cinema, starting from Lumiere brothers, films were shot at 16 fps but before we get into the details of … Read more
Making money online is great, without a doubt. Be it flexibility, financial independence, or the ability to work at your own pace, your own schedule, and from anywhere in the world — online video content monetization sometimes sounds like a too-good-to-be-true deal. As alluring as it sounds, making money online comes with its own caveats. … Read more
Ever wonder how to keep tons of videos in one place without spending too much? That’s where cloud video streaming comes in handy. It’s like the internet’s superpower, making everything easy to access from wherever you are! There is no need for expensive equipment or stocking up so many hard disks – just a safe … Read more
Looking for a trusted Top OTT app builders enable seamless development of customizable and feature-rich over-the-top streaming applications, enhancing user engagement and content delivery. In this era dominated by on-demand streaming, OTT applications have become pivotal, reshaping the outlook of our cinematic and episodic experiences. The pressing query arises: which OTT app builder should one … Read more
The recent few years have been game changers for the entertainment industry when streaming was introduced and loved worldwide. Video platforms became the means to bring video content to the public, and the approach was savored so much that it created a separate economy. These video subscription platform today have become the magic wand of … Read more
“Online church services foster a faithful connection with its congregation, irrespective of distance and time.” 2020. What thought does it ignite you when you read this year? Does it bring to you the harrowing images of the deadly pandemic? Or the pixel-perfect live-streaming sessions you had with your colleagues and friends? I guess the latter … Read more
Subscriptions and memberships allow businesses to connect with their audience and avail earning opportunities. Both of these business models share many similarities but have their fair share of differences. Even if they are based on building connections and making money, both utilize different approaches to fulfill their objectives. Today, we’ll explain how similar and different … Read more
Encoding and transcoding are two methods to prepare videos for streaming. Both of these methods involve various steps and technicalities that convert the raw data to a watchable video on multiple devices and platforms. Whether a business or an individual creator, you need encoding and transcoding to let your audience stream your videos. Many streaming … Read more
Curious about the buzz around live streaming? Ever wondered why live video streaming marketing is the hottest trend in the digital world? In this article, let’s demystify the magic behind this phenomenon and explore how brands & creators are making Live Streaming work for their wonders. The trend never looks like going down. Or will … Read more
Live streaming immediately connects you with your audience, regardless of the geographical location. It lets your fans react in real-time, which makes it way more interesting for them than streaming pre-recorded videos. However, while you connect with your fans, you can also make money with live streaming. Popular Live Streaming Platforms let you convert your … Read more
This age is about binge-watching content using the Internet and streaming platforms. People no longer go for the traditional ways like TVs, and the same is prominent in the overall VOD platforms revenue. These VOD platforms bring their content providers income via different revenue models. One of the most popular of these models is SVOD. … Read more
Live streaming nowadays is a great way to connect to your audience and build your trust score. Since the technology lets people connect with their favorite brands or creators in real time, it’s the preferred method to stream nowadays. However, you need to have a proper live streaming with decent upload speed so it can … Read more
Live streaming and Broadcasting are sometimes used interchangeably; however, they both hold differences and today we will break down the same. In simple terms, both technologies transmit data while targeting an audience. As its name suggests, live streaming takes place in real-time and allows a one-to-one conversation. People can respond and share their views during … Read more
Gone are the days when you needed a third party to distribute your films. Filmmakers nowadays can self-distribute their films using various VOD platforms. Putting your film on these platforms attracts a global audience and lets you earn through monetization. Such a journey of sharing your film by yourself saves you unnecessary charges. Getting your … Read more
As per Statista, the TVOD revenue model is expected to reach US$10.93bn in 2025. By 2027, the revenue model is predicted to reach US$12.66bn, having an annual growth of 5.55%. It is also predicted that most of these revenues will come from the US, and pay-per-view content will reach $13.90 in 2025. Seeing all these … Read more
OTT and VOD both have many similarities, and people use them interchangeably. However, they are not the same; they transmit different kinds of data using different mediums. OTT transmits data using the Internet and provides private live broadcasting to users. VOD, on the other hand, utilizes various mediums such as cables, satellites, and the Internet … Read more
AVOD or ad-based revenue model is one of the most popular revenue options for content creators. Many businesses and individual creators are swearing for their effectiveness, and the amount of traffic AVODs attract. The reason is simple: AVOD doesn’t charge viewers anything! It is free and lets them stream the videos without paying any subscription … Read more
When it comes to video monetization, PPV and subscriptions are two most preferred options. Creators also prefer these revenue options as they ensure maximum earnings with less hassle. However, it is natural to feel confused about which revenue model to choose from these two or if you should choose both. Not every content is suitable … Read more
The sudden rise of TVOD (abbreviated, Transactional Video On Demand) can be attributed to a combination of factors, including changes in consumer behavior, technological advancements, and the growing adoption of the VOD platform model. Video creators are earning money with the TVOD model by producing relevant and engaging videos. While the market may not have … Read more
No one believes unless it’s done. Long time back, least the world expected that content creators would have an essential role in our everyday lives and choices. Some time back, least would everyone have believed that all it takes is immense creativity and a decent phone camera to create content. And now, video monetization has … Read more
In the future, going to theaters will become a “once-in-a-blue-moon thing.” The reason is simple, the rise of OTTs or streaming platforms! Watching a movie in theaters takes quite a lot of planning, and people must check their schedules. On the other hand, streaming movies at home is different. Plus, we all know how streaming … Read more
VOD has become the number one source of entertainment. It is predicted to capture 3.44bn users by 2027 and the revenue has been forecasted to increase by more than 9%, resulting in US$230.90bn by 2027! The world loves VOD (Video on Demand) as it offers the most convenience, benefits, and pocket-friendliness when streaming content limitlessly. … Read more
The evolution of videos has seen different forms of video content and the current era has its own form of video content and it is the “shorts‘ ‘. The attention span of the audience and the thirst to consume content as quickly as possible has drawn audiences to consume content in a short format. What is … Read more
In this fast-paced world, waiting for a video to buffer makes no sense to the viewer. People want their videos to upload instantly and start streaming without a lag. The streaming platform that provides instant and smooth streaming becomes viewers’ favorite, and they tend to stick with it. Such an operation can be achieved by … Read more
