Video marketing is buzzing right now and people are making a big deal out of it. For those seeking a statistical explanation for the video marketing surge in 2025, we’ve got you covered with some great insights. And for those still contemplating the video marketing process, you know what’s trending today, the level of connections that brands and creators make with audiences through videos.
However, producing video content can be challenging as it involves time and effort, whether you’re working with an agency, doing it in-house with your team or handling it yourself. To help you get on board with confidence and consider video marketing as part of your business strategy we have highlighted some key facts, its importance and the video marketing platforms that can lead you to a milestone of success.
To make the key facts and information more authentic, we surveyed 316 video marketers, online consumers and marketing professionals from across the globe. The survey covered simple, applicable questions to consolidate the importance of video marketing now compared to previous years. Guess what? The results were amazing! With that done, it’s time to check out the video marketing stats!
Why are Video Marketing Statistics Important?
A reliable way to make informed decisions is to evaluate data gathered by other organizations. If the majority of them report positive results and successful outcomes this serves as a strong indicator for you to proceed confidently. By leveraging statistics, you can make timely, proof-based decisions rather than relying on guesswork.
While luck, assumption and presumptions may play a major role, they are insufficient on their own. You need concrete statistical reports essential to anticipate challenges and opportunities in your business, especially in video marketing. Set aside your hesitations; it’s time to conclude how you plan to advance your video marketing goals moving forward.
Video Marketing Usage Statistics
Do you know that 82 % of all internet traffic in 2025 came from video content? With trillions of viewers connected to the internet, smartphone-first viewing on peak, 2024, has witnessed a drastic raise in viewer engagement rate in 2024, and it keeps growing.
Video marketing is used worldwide, and here are the trustworthy video marketing statistics for you:
98% of marketers include video marketing in their marketing strategies
Video is everywhere, and marketers around the world have started to include it in their marketing strategies, seeing optimal results and maximizing audience engagement. (G2-2024).
Marketers who use video marketing have made revenue 49% faster than organizations not using video marketing.
Video marketing has steadily improved the overall revenue of various industries and organizations, and statistics suggest that they could maximize it even faster. (G2-2024).
87% of marketers claim they are happy with the video marketing ROI 2025 .
Videos reach the audience faster and marketers are happier with the ROI it generates. After all, we all strategize videos for successful marketing that drives results. (G2-2024)
39% of video marketers choose video testimonials as the most popular use case of video marketing.
When it comes to video marketing, you may have 20+ use cases covered at a stretch, with authentic video content like testimonials and case studies proving to be the most impactful. (G2-2024)
Marketers grow their video marketing budget by 25% each year. .
As video marketing has proven to be the most effective way to achieve marketing goals, marketers in various industries have decided to allocate more of their annual budget to videos. (G2-2024)
12% of marketers are unclear about the ROI of video marketing.
If you are part of this 12%, then you need to gain clarity, as this is the significant factor that influences your major marketing decisions for your business. Stay tuned, we will clear it up for you! (G2-2024)
What is the Online Impact of Video Consumption?
This section discusses the growing significance of videos and their potential to expand, along with the steady impact of video marketing and online engagement in the coming years.
89% of consumers declared that they want to see more videos from brands.
Viewers love seeing their favorite brands in videos, especially with engaging content that showcases new features, product launches or demos effectively from their favorite brands. (Hubspot-2024)
62% of consumers learn about a brand or product by watching video content such as demos, reviews, FAQs, product unboxing etc.
Viewers prefer listening to what others say about their favorite brands, products and services rather than simply reading about them as text and thereby widening the scope. (Hubspot– 2024)
People spend 47.9% of their average time on YouTube, followed by other connected devices such as smartphones, smart TVs (39.2%), and desktops/laptops (12.9%).
YouTube videos rank higher in video content consumption. This statistic highlights how viewers spend time watching videos on each of these devices, which allows you to estimate your content delivery to specific destinations. (Backlinko-2024)
People are 52% more likely to share video content than any other type of content.
People consume videos faster and prefer to share them with their friends and family as a way of engaging and showcasing their actions, as they can relate more to videos. (Hubspot– 2024)
75% of viewers watch short-form video content on their mobile devices.
People use smartphones more frequently, making short-form videos an effective way to reach them. Platforms like Facebook, YouTube, Instagram, LinkedIn, and X thrive on this type of content. (Hubspot– 2024)
What Types of Videos Do Marketers Create?
This section provides a deeper understanding of how marketers use videos as a medium of communication and the various formats they prefer to create quicker and longer-lasting connections.
More than 70% of marketers have decided to invest more in webinars.
Webinars are the most commonly used video content by marketers, as they are effective in delivering presentations, thought leadership and product or service launch demos to an audience in real-time. (GUDSHO-2025).
22% of marketing videos are screen-recorded
Instead of spending more on video creation, marketers today create content by simply using screen recorders and repurposing it into various formats for cost-effective and authentic content. (Webfx-2025).
65% of marketing videos are presentations.
Presentations work powerfully, especially when it comes to marketing, education, product demos, business conferences, performance reviews, webinars, sales pitches and more as they cover facts and results. (Webfx-2025).
40% of how-to videos are produced by customer experience teams.
People generally seek solutions through videos, so marketers drive conversions by crafting how-to videos that deliver information with demonstrative and explainer content with CTAs and lead generation forms. (Webfx-2025).
32% of businesses have created product demos.
Marketers focus on product demos to illustrate and explain the workings of a product, service or brand, highlighting USP, which enables viewers to make informed decisions with confidence and no hesitations. (Webfx-2025).
71% of B2B Marketers and 66% of B2C Marketers use Video Marketing
Why are marketers and video marketing connected? According to a study, humans can process visuals 60,000 times faster than text. Whether you’re an organization, agency or individual, what do you do with your content? You promote it! That’s what marketers are for. Some hand it over to the experts, while others do it themselves; either way, the process is essential to attract viewers. This is why video marketing stands as a supreme strategy to capture attention.
It also makes content delivery effortless while driving results. 86% of marketers declare that they could drive more traffic through video content. Also, it has been proven to yield higher conversion rates and generate more leads compared to other strategies. (Social Shepherd– 2025)
Impact of Videos on Engagement & Conversions.
Videos speak powerfully and connect emotionally with the audience. But how do you convert? That’s what these stats highlight. While you have the tool in your hand, how focused are you on the details of delivering the content the right way for maximum ROI?
70% of viewers purchased a product or service after seeing a brand on YouTube
YouTube, being the most sought-after video platform, sees people looking for brand, product, or service videos before deciding on spending their hard earned money. (Dash.App– 2025)
66% of video marketers expand their ROI through video engagement.
Marketers believe that videos help maximize ROI by engaging the audience, resulting in video engagement through likes, reposts and content shares. (Wyzowl-2025)
Online videos have an audience reach of 92% across the globe
When there is a captivating video to watch, chances are that it will attract a maximum number of viewers worldwide who are ready to watch and share it. (Dash.App– 2025)
9 in 10 marketers claim video marketing has given them a good ROI.
We can’t just keep delivering videos. For the effort and money we invest, the least marketers would expect is ROI. However, with video marketing, you can expect reach, brand awareness and ROI with profit. (Wyzowl-2025)
82% of consumers feel that videos convince them to make a purchase.
People hesitate to spend due to trust issues with fake news and video advertising. However, authentic content with demos, testimonials and case studies builds trust and influences decisions. (Wyzowl-2025)
Brands using sponsored videos on Amazon for the first time saw a 21% sales growth the following month compared to those that didn’t.
Amazon is filled with products, and people always keep their carts filled, aiming to buy. Adding a sponsored video to such a medium can boost visibility and sales growth. (Backlinko-2024)
90% of marketers say video increased brand awareness and viewer engagement.
The ultimate goal of video marketing is to improve brand awareness, maximize viewer engagement and make the most of that opportunity by creating extraordinary content. (Wyzowl-2025)
Video Marketing on Social Media Statistics You Should Know
You might have already realized the power of social media. While many businesses use social media effectively, only a few have leveraged videos through the TOFU, MOFU and BOFU funnels.
Social media videos are shared 12x more often than text and photos.
Earlier, it was posts for birthdays, announcements, ad campaigns and copies. But now, social media is flooded with videos and people multiply its reach by sharing them more often to showcase their emotions or to make recommendations. (G2-2024).
Videos that are posted on social media are viewed 48% more.
Who doesn’t have a social media account? People around the world, even from remote areas own a social media profile, preferring to watch videos to stay informed or pass the time. (G2-2024).
16% of social media users tend to watch influencer vlogs to research products.
Influencers today showcase their lifestyle, suggestions, opinions and recommendations on products they endorse through vlogs. This realistic content helps influencers connect faster due to its originality. (G2-2024).
In 2025, videos will make up 60.1% of the average daily time spent on social media.
People spend most of their time on social media, with an estimated 60.1% of daily time spent on these platforms. Marketers primarily aim to make the most of this time to achieve higher viewer engagement rates with incredible videos. (Backlinko-2024).
70% of Instagram users will follow mentioned brands from Instagram stories.
Instagram is the talk of the town because modern life revolves around it setting trends, lifestyle statuses and serving as an informative hub through effective Instagram Stories that build a loyal following and increase visibility. (SocialPilot-2024).
According to Animoto, 73% of consumers have been influenced by a brand’s social media presence when making purchasing decisions.
Marketers who promote their brand on social media feel that their consumers are influenced and make purchasing decisions based on the videos they deliver in a way that highlights the pain points their brand solves. (Social Shepherd– 2025).
Which Social Media Platforms are Best for Video Marketing?
The term social media is not a puzzle, it’s a way of life. People are constantly following others to see what’s happening in their lives. Just as people enjoy in-store shopping, they also love seeing what influencers or marketers have to say about their favorite or dream products and services. Consumers are more likely to make purchase decisions based on videos created using a perfect video marketing strategy.
Let’s take a look at the statistics that highlight the top-ranking social media platforms that set the video marketing trends for marketers.
Instagram ranks 3rd as the most popular social network, with 2 billion monthly active users
With this, you can analyze the scope of your content engagement rate and measure the success of your content using analytics specifically tailored to video marketing for businesses. (Backlinko-2025).
India has 378.05 million Facebook users, while the United States has 193.8 million Facebook users.
The number of users differs by country, so targeting an audience alone is not enough; you should fine-tune your content based on the viewer’s geographic location, language, culture and creed. (Social Shepherd-2025).
X has 415.3 million users worldwide
It is important to segregate professional networks from personal hubs. X is used by politicians, celebrities, journalists and businesses, so plan videos tailored to these audiences with video marketing effectiveness in mind. (sproutsocial-2025).
There Are Over 1 Billion Users on LinkedIn.
As the audience for each platform differs, with LinkedIn focusing on individuals, businesses, job seekers, recruiters, professionals, companies and thought leaders, you have 1 billion screens to reach, so make every second of the video count. (Social Shepherd– 2025).
YouTube Premium Had Roughly 125 Million Users as of 2025.
Last but not least, YouTube has become the most sought-after video marketing platform, embracing videos from all ethnicities and backgrounds. So make the most of it. (Social Shepherd-2025).
Key Video Statistics on Long-Form and Short-Form Videos
Now that you are well aware of consumer behavior in video marketing, it’s time to explore the types of content that have been viewed the most. We have some quite interesting stats on that!
50 % of retention rate achieved for Videos timed 90 seconds or less
Shorter videos attract more viewers, so keep it concise and deliver content effectively without unnecessary fluff. (SocialPilot-2024 )
83% of online marketers prefer short videos less than 60 seconds in length
Short videos are easy to produce but challenging to execute. You must convey your message concisely, planning your script to build a connection, not just deliver information. (HubSpot– 2024).
Long-form videos are watched by 53% of Gen Z users on social media.
The length of the video depends on the type of content you deliver. For Gen Z, it’s mostly about learning a skill, finding a solution or exploring hot topics, in such cases, long-form videos are more welcomed. (eMarketer-2025).
75% of people say they prefer to watch short-form content on their mobile.
This is a critical statistic to consider, the content delivery device plays a crucial role when you plan your content. You can create stunning and enticing content that looks captivating on mobile devices. (eMarketer-2025).
44% of people would like to watch a short-form video rather than a long-form video when it comes to viewing an explainer video. (Wyzowl- 2025).
Explaining a concept can be lengthy, so keeping it concise helps retain viewers, minimizes drop-off rates and earns shares and likes.
The Future of Video: Personalization, AI and Immersion
With video marketing best practices on the rise, AI-driven video personalization, automated AI video editing features, and instant creation processes, along with interactive chatbots and VR experiences for products or services as on-the-go solutions, video marketing is evolving at a rapid pace. Also, with Short-form videos with lead generation forms and long-form videos with shoppable features and CTAs, you can easily drive engagement and conversions like never before.
Why Choose a Video Marketing Platform
What was your overall observation? You may have often heard about the growth of video marketing and its rise in popularity, especially among businesses and marketers. That’s because, whether it’s video promotions, video creation, editing, sharing videos on social media, or measuring the performance of your video content, everything can be managed from a single dashboard.
That’s what video marketing can do for you. All you need to do is sign up and get started. The rest will be taken care of while you sit back and enjoy the results as the platform handles everything with just a few clicks.
Speaking of which, GUDSHO operates as a marketer-friendly, video-first marketing platform with built-in promotional features that help you create, edit, record, host, embed, market videos and manage webinars seamlessly on popular social media platforms. This platform covers :
With platforms like this buzzing around, video marketing adoption rates have spiked tremendously, and it’s high time you implement it as a marketer in your strategy.
Let Video Marketing Be Your Guiding Star
Though the statistics are recent updates, the video marketing future projections can be predicted and anticipated. We hope these statistics guide you toward success by helping you focus on what truly matters to effectively expand audience reach, build brand awareness, and increase sales and ROI.
So, start planning and implementing your video marketing strategy to achieve the industry success benchmark you’ve been aiming for all along.
Srinivasan is a Digital Marketer and Blogger with a passion for video marketing solutions and video hosting platforms. He is committed to sharing the latest tech trends and enjoys discussing new technologies, along with helpful tips and tricks. An avid reader, He loves to share his insights with others.
Great insights! Video marketing continues to dominate in 2025. it’s clear that short-form content and AI-driven personalization are game changers.